This week’s post is about how the housing market affects the audio / visual integration business. When the economy suffers, less new homes are built. When less new homes are built, less potential clients are available to residential audio / visual systems integrators. When the economy is strong, about 1 million new homes start construction per year in America. In 2010, construction began on only 587,600 new homes. In 2005, almost 2 million houses were built. 2 million to 587,600 is a drastic drop over five years. That means that there were only about a quarter the number of prospective new home construction clients for audio / visual integrators in 2010 (Crutsinger, 2011). That cannot possibly be good for the industry, but perhaps there is a solution.
