Putting Business Plan Experts' Advice to Work

Image Source: http://patriotpartnerslp.com

My last blog post covered two experts’ views on fundamental points of business plan development. As promised, this week I will discuss how I plan to implement those key points into my own business plan. Martin Zwilling says to include an executive summary. I think the executive summary might be the single most important part of a business plan. My executive summary for Green Theater’s business plan will be very well written and it will entice investors to read the rest of the plan. It will give the investor an idea of what Green Theater does and how we do it. After reading the executive summary, investors will know if we could make a good team. Martin Zwilling also says that it is important to make sure that your business plan actually has a plan. Since Green Theater is a service based company, I will not have to worry about my plan becoming a glorified specification sheet. My plan will clearly lay out how we will make money and when operations will start. Investors will be happy to see this.

Business Plan Experts: Key Points to Pitching to Investors

Image Source: jeremycwilson.com

This week’s post will take a look at experts in the field of business plan development. The first person is Martin Zwilling, founder and CEO of Startup Professionals.  Martin Zwilling has three decades worth of experience in marketing and management. Now he mentors entrepreneurs and he is an Angel investor. Over his years studying and writing business plans, he learned that there are two basic things that could make or break you while presenting to an investor. The first is to make sure your business plan has an Executive Summary. The Executive Summary gives an investor the overall picture of a business plan. Without one, an investor may not even look at the rest of your plan. The second thing that Zwilling learned is to make sure that your business plan actually has a plan. Investors need to see exactly how you plan to make money and when you’ll start producing or servicing. Too much detail about product specifications without telling investors how you’ll make money will cause investors to run away.