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Image Source: jeremycwilson.com
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This week’s post will take a look at experts in the field of
business plan development. The first person is Martin Zwilling, founder and CEO
of Startup Professionals. Martin
Zwilling has three decades worth of experience in marketing and management. Now
he mentors entrepreneurs and he is an Angel investor. Over his years studying
and writing business plans, he learned that there are two basic things that
could make or break you while presenting to an investor. The first is to make
sure your business plan has an Executive Summary. The Executive Summary gives
an investor the overall picture of a business plan. Without one, an investor
may not even look at the rest of your plan. The second thing that Zwilling
learned is to make sure that your business plan actually has a plan. Investors
need to see exactly how you plan to make money and when you’ll start producing
or servicing. Too much detail about product specifications without telling
investors how you’ll make money will cause investors to run away.
The second person is Mark Cuban. Mark Cuban is a billionaire
Internet entrepreneur, investor, and the owner of the Dallas Mavericks.
Watching him on “Shark Tank” gives viewers a pretty good idea of what he looks
for in an investment opportunity.
He looks to see if the focus of the business plan has a need in society
and then if there is a market for it. He will also look at how the person who
is seeking money has handled money in the past and how financially stable their
current business is. Cuban will determine whether the business plan has the
potential for growth. After all of these things, Cuban will determine what his
investment money and his skills as an Internet entrepreneur could do for the
company. All of these key things help Cuban decide if he and the business owner
and plan would make a good fit.
Stay tuned to Innovation: Green AV to see how these key
points could help me shape my business plan for Green Theater.
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